A brand identity is the distinct visual look associated with a company. branding is a brief overview of the elements that can be put together to make your brand’s identity more robust.
A great way to introduce yourself and your company is through business cards. Business cards are most important thing in branding with graphic design.
Logo identifies a business in its simplest form via the use of a mark or icon. Logos are there to identity, not to explain someone.
For brand promotion advertising through catalogue design is necessary. Other ways for branding through advertising are brochure design, website design etc.
To create a “brand” for a company is to create their image, and to promote that image with campaigns and visuals. Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising. The goal of a brand is to make a company unique and recognizable, and to project a desired image. A brand can make a company a household name, and identifiable by a simple shape or color. To create a brand for a company, a designer needs to fully understand the goals of the organization, the industry as a whole, and working with design to create the appropriate materials to represent that company.